BOOU (“we,” “us,” or “our”) is a construction materials brand specializing in waterproofing, concrete repair, structural grouting, and concrete additives, serving customers in over 50 countries worldwide. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with our services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of the website.

1. Information We Collect

1.1 Information You Provide to Us

• Contact Information: Name, email address, phone number, company name, and job title when you submit an inquiry, request a quote, or contact us through our website.
• Order & Transaction Data: Billing and shipping addresses, payment details, and purchase history when you place an order for our products.
• Communications: Any messages, feedback, or content you send to us via contact forms, email, or other channels.
• Account Information: Login credentials if you create an account on our website.

1.2 Information Collected Automatically

• Device & Browser Data: IP address, device type, operating system, browser type and version, screen resolution, and unique device identifiers.
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths.
• Location Data: Approximate geographic location derived from your IP address.
• Cookies & Similar Technologies: Data collected through cookies, web beacons, and pixels. See Section 6 for details.

1.3 Information from Third Parties

• Business Partners & Distributors: Information received from our authorized distributors or partners in connection with orders or service inquiries.
• Analytics Providers: Aggregated or pseudonymized data from third-party analytics services.

2. How We Use Your Information

• Fulfill Orders & Services: Process transactions, arrange shipping, and provide after-sales support for our construction material products.
• Respond to Inquiries: Answer product questions, provide technical specifications, and process quote requests.
• Improve Our Website: Analyze usage patterns to enhance website functionality, content, and user experience.
• Marketing Communications: Send product updates, industry news, and promotional offers (with your consent where required by law). You may opt out at any time.
• Legal Compliance: Comply with applicable laws, regulations, and legal processes.
• Security: Detect, prevent, and address fraud, unauthorized access, and other security issues.

3. How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

• Service Providers: Third-party vendors who assist with payment processing, shipping, website hosting, analytics, and customer support, under contractual obligations to protect your data.
• Distributors & Partners: Authorized regional distributors when necessary to fulfill orders or provide localized support.
• Legal Requirements: When required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: In any other case where you have provided explicit consent.

4. Third-Party Services

Our website may integrate third-party services for the following purposes:

• Analytics: Google Analytics or similar tools to understand website traffic and user behavior.
• Payment Processing: Secure payment gateways to handle transactions.
• Advertising: Ad platforms to measure the effectiveness of marketing campaigns.
• Embedded Content: Product videos, maps, and social media widgets.

These third parties may collect data independently and are governed by their own privacy policies.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, comply with legal obligations, and resolve disputes. When data is no longer needed, we securely delete or anonymize it.

6. Cookies and Tracking Technologies

6.1 Types of Cookies

• Essential Cookies: Required for basic website functionality such as navigation, security, and session management.
• Performance Cookies: Collect anonymous data about how visitors use the website to help us improve its performance.
• Functional Cookies: Remember your preferences (language, region) to provide a customized experience.
• Marketing Cookies: Track your activity across websites to deliver relevant advertisements.

6.2 Managing Cookies

You can control or disable cookies through your browser settings. Disabling certain cookies may limit the functionality of our website.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including SSL/TLS encryption, access controls, and regular security assessments. However, no internet transmission is completely secure, and we cannot guarantee absolute protection.

8. Your Rights

Depending on your location and applicable laws, you may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal exceptions.
• Portability: Receive your data in a structured, machine-readable format.
• Opt-Out: Unsubscribe from marketing communications at any time.
• Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.
• Restriction: Request that we limit the processing of your data under certain circumstances.

To exercise any of these rights, please contact us using the details in Section 11.

9. International Data Transfers

As BOOU operates across 50+ countries, your information may be transferred to and processed in jurisdictions outside your country of residence. We ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data during international transfers.

10. Children’s Privacy

Our website and services are intended for business and professional use and are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last Updated” date. Your continued use of the website after any changes constitutes your acceptance of the revised policy.